Explore the Course Curriculum

Introduction to Social Media and Health Care

Synopsis

Participants will learn how social media is used in health care and why using it effectively has become a necessary skill for many health care professionals.

During this introductory lesson, participants will:

  • learn how to identify the applications and benefits of social media for health care professionals
  • receive an overview of each key social media platform, and learn more about their strengths and weaknesses
  • learn the difference between social media strategy and tactics, plus which elements to include when creating a strategic plan for social media
Topics
  1. Introduction to Social Media In Health care
  2. Social Media Platforms
  3. Elements of A Social Media Account
  4. Social Media Strategy and Tactics
  5. Health care And Social Media In Practice

Facebook Basics

Synopsis

Learn how to create a basic profile, understand privacy settings, and assess which types of groups can—and should—be set up.

During this lesson, participants will:

  • learn how to differentiate between profiles and pages, as well as groups to determine what will work best for individuals and organizations
  • explore Facebook tools, including privacy settings, analytics and ads
  • explore unique needs for administration, monitoring and response
  • learn about creating and using calendars to plan Facebook activity
Topics
  1. Introduction to Facebook
  2. Setting Up Profiles, Pages and Groups
  3. Privacy Settings and Risk Management
  4. Content Creation and Curation
  5. Interacting on Facebook -- Responding and Participating
  6. Tools To Increase Effectiveness and Efficiency

Twitter Basics

Synopsis

Learn how to set up a profile, search and find colleagues, create lists, use hashtags and participate in Twitter-based chats.

During this lesson, participants will:

  • learn how to differentiate among different types of tweets and how to use them
  • discover Twitter tools, including lists, privacy settings, analytics and ads
  • learn more about the value of Twitter chats
  • explore unique needs for administration, monitoring and response
Topics
  1. Introduction to Twitter
  2. Setting up Account, Profiles and Lists
  3. Privacy Settings and Risk Management
  4. Interacting on Twitter -- Favorites, Hashtags, Responses, and Chats
  5. Management and Monitoring
  6. Tools to Increase Effectiveness and Efficiency
  7. Real Life Examples of Health Care and Twitter In Practice

LinkedIn Basics

Synopsis

Learn how to create an online resume/curriculum vitae, discover interest groups to support continued education, and participating to enhance professional reputation.

During this lesson, participants will:

  • identify elements of a professional LinkedIn profile and a Company Page
  • explore LinkedIn’s tools,  including endorsements, recommendations, status updates and long-form posts
  • explore unique needs for administration, and monitoring
Topics
  1. Introduction to LinkedIn
  2. Setting Up Profiles, Pages, and Groups
  3. Interacting and Reputation Management
  4. Tools To Increase Effectiveness of Content, and Strength of Connections

Visual Social Media Basics

Synopsis

Learn how to set up accounts on Pinterest and Instagram, and assess the value of using these platforms.

During this lesson, participants will:

  • learn about the applications and benefits of Visual Social Media
  • become familiar with types of content and ways to build interaction
  • consider how visual social media might help achieve social media goals
Topics
  1. Introduction to Pinterest and Instagram
  2. Setting Up Accounts and Profiles
  3. Interacting on Pinterest and Instagram -- Pin Boards, Group Boards, Hashtags, and Captions
  4. Management and Monitoring
  5. Tools to Increase Effectiveness and Efficiency


Social Media Monitoring and Measurement

Synopsis

Learn why and how how social media can be measured, plus specific tools and applications.

During this lesson, participants will:

  • identify specific applications and benefits of monitoring and measuring social media
  • differentiate between monitoring and measuring, including what each involves and their relationship with each other
  • explore the basics of “social listening” and how to choose a monitoring platform


Professionalism

Synopsis

Learn how privacy and self-disclosure are managed online within and beyond privacy regulations such as HIPAA, as well as the legal and general policy issues governing online activity. Gather best practices for online conduct, and tools for maintaining and building an active professional presence.


Ready to expand your social media knowledge and skills?