The World’s only CME Accredited Course in Social Media
Join the thousands of health care professionals who have taken control of their online presence.
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Why Enroll?

Focused

This four-hour online digital course allows you to learn at your own pace, from any device.

Interactive

Our approach to interactive e-learning keeps participants highly engaged while driving knowledge retention

Accredited

Mayo Clinic College of Medicine and Science designates this enduring material for a maximum of 3.5 AMA PRA Category 1 Credits™. Physicians should claim only the credit commensurate with the extent of their participation in the activity. (Released on August 13, 2015. Expires on August 13, 2018.)

Value

At $400USD this certificate works well for most personal and corporate professional development budgets.

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Watch how Mayo Clinic and Hootsuite are
revolutionizing the future of social media in health care :

Who Should Take This Course?

This certificate is developed for health care professionals who want to use social media platforms wisely, measure their success, and communicate the value of social media for organizational and professional development.

Marketing and Communications Professionals

Health Care and Medical Professionals

This course will give you the skills and confidence to:



Course Skills
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Developed by Industry Leaders

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Mayo Clinic is ranked #1 in more specialties than any other hospital by U.S. News & World Report, and is globally recognized as one of the top brands in the industry. Through the Mayo Clinic Center for Social Media (MCCSM), Mayo aims to improve health globally by training and equipping its staff to use social media tools. Recognizing the value of collaborative community learning, Mayo Clinic started the Social Media Health Network (SMHN) to develop and share resources with health care colleagues globally.

Hootsuite is the most widely used platform for managing social media, loved by over 10 million people around the globe and trusted by more than 800 of the Fortune 1000. It’s the one place to build customer relationships, listen to the needs of the market, and grow your revenue. Hootsuite has been a leader across industries in developing social media training content, particularly for communications and marketing professionals.

What You'll Learn

After earning the Mayo Clinic-Hootsuite Social Basics for Health Care Certificate, you’ll have the knowledge and ability to:



Use core social media platforms with confidence

Learn how to setup up and manage a social presence on Twitter, Facebook, LinkedIn, Instagram and Pinterest.

Navigate regulatory and privacy concerns

Learn how privacy and self-disclosure are managed online within and beyond HIPAA guidelines and how to mitigate risks.

Measure ROI with purpose and intelligence

Learn when and how to measure ROI (return on investment) and ROO (return on objective).

"This certificate program will help providers develop practical competency in social media to help influence their online reputations, and will help them begin to see ways they can use these tools to improve their delivery of care and the patient experience.”

- Farris Timimi, M.D.
Mayo Clinic cardiologist and Medical Director for Mayo Clinic Center for Social Media

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